“Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing?” The Content Factory
Social media has quickly become one of the most effective ways to market a product. According to The Content Factory’s article, “not having an active social media presence is kind of like pulling out a flip phone at a business meeting”. Consistency on social media accounts improves the perception of a business’s credibility and relevancy.
One of the biggest advantages of using social media as a marketing tool is the analytics behind it. Facebook, for example, gives insights and tips into the demographics of people looking to your content, the times that they look at your content, and what type of content gets the most activity. With these types of analytics it can be much easier to target posts to specific audiences. Facebook also allows you to pay to allow more users to views your posts.
The number one thing I have discovered through my own work as a social media intern at Global Partners in Hope, is that social media platforms allow businesses and organizations to build relationships with their audience. Social media allows for engagement through likes and dislikes, reviews, comments, and various forms of feedback. These platforms allow for improved customer service by acknowledging specific complaints and concerns.
Social media also allows for companies to do more than just ask for money. They allow for companies to comment on current events, give tips and insights into their products, provide fun pictures or games for entertainment, and so much more. Social media platforms have arguably become one of the biggest bridges between businesses and their consumers. By giving a business a little humanity and allowing for creativity we are able to get back to one of the basic concepts of selling… “people buy from people”, and likewise, people buy through real people on social media.